I’m Selina, a coach, online course designer, writer, podcaster and co-founder of Project Love.
For the past 12 years I've been making it my business to help people design lives and careers they love.
I'm a big believer that we are all artists of our own lives and that any change we want to make, any dream we want to bring to life, can be done by turning it into a practical project.
Over the past 12 years I have been honoured to coach the brightest minds and talent from Google, Apple, UN Women and MySpace (yep, I’ve been at it that long), A-list musicians and leaders in the creative and music industries, helping them to create lives, careers and businesses that they can thrive in.
I’ve guided more than 3,000 people all over the world through the online courses that I have created for my own brands or co-designed with brilliant best-selling authors.
The signature online course I designed for Project Love has been featured in Psychologies, Glamour and Grazia plus I have been included in six best-selling books on career change and how to start a business on a shoestring.
I’ve built two businesses (Careershifters.org and Project Love) which are thriving today, featured in six best-selling books on career design and for three years ran my business from a bag while I travelled the UK in my camper van for 6 months, road tripped around California, sailed the fjords of Chile, hung out with family in the streets of Buenos Aires and painted in the mountains of Canada.
Over the past 5 years my focus has also turned towards love and relationships and growing Project Love with my biz wife, Vicki Pavitt. It is fast becoming the go-to platform for people looking for heartfelt, practical guidance on love and life. We offer a mix of online courses, coaching and life design tools, including the popular Get Ready for Love course and the Goodbye Hello journal.
And every fortnight we cosy up to co-host our Project Love podcast which has had over 130,000 plays since it began.
Dig right to the core of what I do and why I do it and you'll find a very simple belief...